James grew up in the foot hills of the world's highest free standing mountain Kilimanjaro. The region where his family still values their roots and culture. He attended boarding school in Arusha, Tanzania where he completed his secondary education. Then he moved to Dodoma for University. After University he realized that there was a great chance for him to gain a quality job in tourism. He then went to tourism college in Arusha and started working with a company from Spain leading different clients and volunteers through a number of national parks and projects. Through gaining this experience James felt it was time to branch off and start his own business so he can share the beauty of his country to the world.